Hello from behind the scenes of ‘Harmony’ a corporate shoot we’re filming in London, England, for a US pharmaceutical company.
Rather than create a run-of-the-mill video using graphs, charts & marketing speil, the creative team have come up with a concept of a flashmob orchestra through which to communicate to the audience.The orchestra is made up of real musicians, and what you’ll hear in the final film are the actual instruments actually being played live, as opposed to a studio recording. Not bad given they hadn’t even seen the sheet music till the first day of the shoot!
The music was composed from scratch in a week. Filming has taken place at a warehouse in south London. In all, we’ve got 15 crew and 15 actors/musicians. The promo is being shot entirely on a Red Scarlet, with the BTS footage shot on a Canon 5D MK2.
Wish all shoots could be as much fun as this!